Author: yobowargames

Since I started writing computer-based wargames I have noticed that my interest in the design of hex/counter wargames has increased, as has reading about the thoughts of renowned wargame designers (I am presently reading ). Also, I have become far more interested in the whole wargame industry (is that the right word to use for a hobby?). This new interest has left me with many questions:

• What makes a good Hex/Counter wargame?
• Why are there so few computer versions of wargames – especially when there are so many printed versions available to buy?
• How is it that some of the biggest sellers of printed versions of wargames have such terrible looking websites?
• How are so many (at least to me seems like many) publishers of wargames able to survive?
• Why do wargamers seem happy to buy low quality (in my opinion) versions of wargames at fairly high prices? Low quality here means in terms of printed material.
• Does a printed version of a wargame that sells for $50 mean I can sell a computer version for the same price?
• Many wargamers play games solo, effectively playing both sides. Are they willing to do that with a computer game or are they all seeking to play an AI?
• Why has no one published a computer version of Squad Leader?

Perhaps the biggest question for me is “What is my place in all of this?”.

• Indie Developer? I thought this was me and my place in the industry. But was that ever true? I play board wargames. I have hundreds of books on military/political history (My wife complained a lot about them when we moved recently!). Writing computer games is actually an extension/merger of my love of history, pushing counters around a board and coding.
• Social Commentator? While the readership of my blogs is low, I do get feedback via emails and I know readers are interested in some of my thoughts. I have been wondering whether I should comment more on the industry as I am now a part of it?
• Publisher? When I started up yobowargames I just imagined writing computer games and selling them via other established platforms (Steam, Slitherine, GMT Games etc). But with all of these I, of course, have to share the revenue. I have no problem with this as they offer a way to get to my target audience that I do not have. But now my thoughts are changing on this. Can I become my own publisher?
• Hobbyist? I have a full-time day job. I would love this to be my full-time day job, but the reality is I need to pay the mortgage and put food on the table for my family (and go on nice holidays!). Does this mean what I do is a Hobby?

I feel that I am still defining my role in all of this. Maybe there isn’t a definitive “place” I am in. I do have a vision of where I want to be in three years time but not yet of what path I will take to get there.

One of the advantages of playing a wargame on a computer compared to playing as a Board game is the fact you can have sound and effects. I am trying to evoke the feel of playing board games on a computer so I cannot overdo it.

When a player for Battle of Korsun starts playing for the first time I want them to feel that it really is January, snowing,  icy cold and in Russia. So I have a little falling snow, a moving cloud (that’s going to be a trademark for any of my games) and icy wind sound.

I think what I have put together does a pretty good job.

Makes me cold every time I hear that wind!

 

So this Labor Day weekend I am going to attend Pacificon in Santa Clara and decided that I might as well do a little bit of self-marketing!

I also got curious as to what my future game Kampfgruppe would look like as a real board game. The map boards look really good but the counters need work. I ordered the wrong size and didn’t size the graphics correctly.

Finally, I got the Battle for Korsun map printed out as a board game. It looks gorgeous – the pictures I took do not do it justice. It comes as two 4 section folding maps. I am going to get the counters done as well now and a dummy box. Will be a self-made souvenir!

A couple of weeks ago we moved to a new house and it has severely limited my ability to do much coding. The boss (my darling wife) has a list of jobs I need to do around the new place that is keeping me busy.

Whilst trying to keep up with the growing task list of jobs I have had a chance to reflect on a few items that have recently been bothering me.

Producing Android versions of my games

I first wrote Operation Typhoon specifically targeting Android. The main reason was I was more familiar with Java, I had just finished an online course on using LibGDX and also it seemed easier to actually get a game published to the Play Store compared to say iOS. I also knew that Joni Nuutinen was having some success publishing his wargames there. As an aside, if you like wargames then you really should check out his games http://www.conflict-series.com/ – they don’t look fantastic but the AI is good and he has a great range. His games are a major reason I decided to try making my own games.

To date Operation Typhoon has had just over 10000 downloads and about once a month I get an email from a player of the game commenting on how much they enjoy it. That is always a great motivator!

The problem is price. Android gamers do not expect to pay much for games and indeed many expect them to be free. The average price for a premium (meaning you have to pay for it) game is around the $2.99 – $3.99 range.

Operation Typhoon is free but that is not the case for Kursk – Battle at Prochorovka which is a bigger game with more quality and depth. I tried various price ranges in the first week of publishing the game but even at $3.99 I had very few sales (Less than 20). Also, I did not feel good as I was charging $9.99 for the iOS version and $12.99 for the PC version. Why should an Android user get it for so much less? At the moment the price is $9.99 on Google Play and I have had zero sales.

Therefore at the moment there is little incentive to support Android users aside from the goodwill it generates.

Producing iOS versions of my games

I had read that similar to my experience above with Android it was very much the same for iOS games. No one expects to pay much for mobile games anymore. This is the reason many of the big development studios now produce free to play mobile games but with in-app purchases or advertising. They know they cannot make money selling a game but they can make money with in-app purchases. I don’t believe that model would work with my games – what in-app purchases could there be (Maybe I could sell divisions!)? Also I don’t want advertising in my games. Can you imagine an advertisement popping up after every combat!>

So with the above in mind I was not expecting much from an iOS version of my game but since LibGDX allows me to produce one with little extra development cost I published an iOS version and priced it at $9.99 which matched the prices that Slitherine Games generally sell their iOS games for.

I have been pleasantly surprised by how well the iOS version of the game is doing. At the present time iOS sales make up 20% of total sales. Now don’t get the wrong idea – right now my games just about cover the cost to make them. If I told the wife I was quitting the day job and we were going to live off money from my games she would have me committed to a mental asylum quicker than you could roll two six-sided dice!

Using LibGDX

I really love LibGDX. It allows a lot of development control over how I do things whilst making it easy for me to write in Java and produce games that will work on Android, iOS, PC and Mac.

But since using it I have started to hit a couple of limitations – I cannot put my games into Microsoft store (Java-based games don’t meet their submission criteria) and I cannot use it to produce games for many of the other game platforms (PS4, Xbox etc).

Also with the lack of success on Android do I really need to use Java as my main programming language?

Should I look at something like Unity to develop my games going forward? I had read that Unity was not great at supporting 2D type games and in addition I read that Slitherine had hit limitations on working with the platform (https://www.pcgamesn.com/catching-up-with-slitherine-what-a-difference-a-year-makes) – its one of the reasons they are working on an in-house engine called Archon so they can have something better suited for wargame development.

I had previously looked at Unity but I didn’t particularly like the Development environment and it seemed like it was very heavily focused on 3D games.

In-game help

In the recent review (http://www.wargamer.com/reviews/review-kursk-battle-at-prokhorovka/) of Kursk – Battle at Prochorovka by wargamer.com one of the comments was “Documentation is dispersed. Basic game controls are explained on the first screen; terrain effects, unit information, sequence of play, and other controls are detailed in an on-screen slide show. Further details are in a Dropbox download, Steam community guide and patch notes.”. I actually did write a complete PDF on how to play the game and published this to Steam. However I don’t think anyone knows it is there. It took me a while to figure out where it was!

I do provide some in-game help but it’s not sufficient and actually hard for me to update due to the way I designed it.

My original intention was that I provide just enough help to get a player going. For that I think it works ok but its not enough for someone that likes to read a manual of instructions. In addition I want to provide support to non-english speakers and that means having the ability to localize the text.

I looked at the “Unity of Command” game to see how they provide help in game and actually they don’t – if you click on the main menu Manual option you get taken out of the game to a website where there is a PDF file to read.

Personally I would prefer a player does not need to leave my game to read the instructions. So I am coming to the conclusion I need to rewrite the help in my games and allow for it to be easily localized and editable. I can also provide a separate PDF version of the game either on my website or as part of the install of the game.

Operation Typhoon

As I have mentioned in previous blogs, I wrote Operational Typhoon to test the market for my style of wargames and to prove to myself I could write and publish a game. The game proved to be a success with these two objectives in mind but it has also now become the Poster Child for my games. Players of the game have told me they have brought Kursk – Battle at Prochorovka based on their enjoying Operation Typhoon.

This causes a problem for me. Operation Typhoon, whilst good as a free game, is not at the same polished quality as Kursk and could really benefit from an update to bring it more in line with the way my games look and feel. Its also free so any work on it does not directly generate income to cover development costs (such as graphics). However, indirectly it leads to income as I know that some players of the game go on to buy Kursk – Battle at Prochorovka.

So at the very least I need to provide it with the same menu system I have for Kursk – Battle at Prochorovka, the ability to auto-save games and a small tidy up of the map edges (remove the black hexagon edges). At a later date I should provide some AI (the most requested feature).

In Summary

Looking at what I have written above I am going to action the following:

• Drop support for initial releases of my games on Android. It’s just not economical to support the platform. Maybe after a couple of years of a game being available on other platforms I will feel more comfortable with releasing them at a cheaper price on Android
• Improve in-game help
• Investigate if Unity is now at a level where it can support my type of games and move to that as my development engine.
• During some downtime (I am thinking Christmas) update Operation Typhoon

This weekend I decided to try out Googles Adwords and Facebook’s advertising. I did very little reading up on how to do this and took my normal approach of diving right in.

First up was Googles Adwords with the aim of driving people to my kursk.yobowargames.com page. After 10 minutes of clicking and form filling, I had a quick advert put together. After two days I was disappointed with the results and quickly came to the conclusion it was an expensive way (Over a $1 per click) to get people coming to my website.

What was useful through was the keywords that people search on. These were all pre-selected by google when I set up the advert. I can use this information to my advantage in later marketing.

Facebook was next. This time I took the approach of advertising my Steam page. Again after about 10 minutes of clicks and text entering I was up and running.

However, the next day when I looked at the results I realized this was not going to be effective. Over 99% of people that looked at the advert were on a mobile device! How could I expect them to instantly buy a PC game this way?

So I changed the advert and pointed to the iOS version of my game.  I feel that Facebook is giving me better value in that more users clicked on the advert for just a few cents per click.

I didn’t see any real change in people buying the game or a large spike in web views but this may be due to my massive marketing budget of $20.

If I had a Marketing/PR Manager I am sure they would have resigned by now.

Every now and then I ponder whether I should do something about the mismatch of developer accounts I have and get them all nicely assigned to yobowargames.com.

Right now if you buy my game from Steam and post a comment you get a reply from some dude called “Hunter” (More like “Easy Prey” if you find me in any multiplayer game).

If you buy my game from Apple or Google stores you get another dude called “Lance Craner” (As a side note Apple made me give the game a 17+ rating because the splash screen shows two soldiers holding guns. There are no Suggestive Themes in my game I promise you!).

If you email me here you get a reply from “admin@yobowargames.com” (Original intent here was this email address would just be for … well admin type things).

When I was setting up the store page I was thinking whether I should have emails coming from sales@yobowargames.com.

This of course then leads to other possible email addresses:

• complaints@yobowargames.com
• marketing@yobowargames.com
• press@yobowargames.com
• etc etc etc

So why not go ahead and set up everything under yobowargames?

Well (prepares excuses).

• I have to get new developer certificates from Apple and Google that are used to sign my games. It was a pain trying to set them up in the first place.
• I have to pay Apple for the privilege of being a developer again (And then pay them again every year!)
• I have to fill out a whole load of forms
• I lose the history of everything I have done to date

Whenever I ponder the above I soon discount changing anything because:

• I like people seeing me as an individual
• I like the surprise of wondering what the email addressed to admin@yobowargames.com might contain
• I am very fond of my “Hunter” alias on steam
• I am also very fond of my real name!
• I feel there is a benefit to people knowing there is one guy (and his small team of supporters) behind the games

I started this post with “If I had a Marketing Manager…”. Actually, I am the Marketing/PR Manager and we like things just as they are.

This post was written by Hunter, Lance and the Admin of yobowargames.com

 

 

With the help from Erman Calis (Recruited using Upwork) I now have the store up and running!

I am not expecting a sudden rush of sales but hope that gradually this will build into something. As some of you may know the app stores and steam have revenue sharing schemes – meaning that I have to share a certain amount with them for every sale. By operating my own store I am the only one that I have to share with. This also means I can offer my games for a little cheaper. Everyone wins!

I have also refreshed kursk.yobowargames.com. Nothing fancy but a lot better than before – I just didn’t have the time to do anything too fancy.

Check out https://www.yobowargames.com/shop/ to see my first two games on sale – although one, Operation Typhoon, is actually free.